Designing with empathy
When "I don't care" block design
What if we found ourselves building something that nobody wanted? In that case, what did it matter if we did it on time and on budget?
— Eric Ries, The Lean Startup
I often hear “I don’t care” or “our users don’t care” related to moments of discussion to design the user experience.
I believe this is the wrong attitude.
These kind of discussions are based on unfounded personal opinions based on one’s personal experience and culture, and often research and facts related to the problem one is trying to solve are ignored.
In addition, expressing “I don’t care” during a conversation aimed at designing the user experience of a product or flow goes precisely in the opposite direction of what you are trying to do.
It means you have no understanding of what you are doing, and I find it verbally aggressive, equivalent to “Shut the f*up!”